Nuxe – Nature, Performance and Sensuality
“Fascinated by the unquantifiable power of plants, and convinced that the plant kingdom is the place to start when seeking out major new treatments, I focused on 5 fundamentals [nature, innovation, evaluation, accessibility and sensory experience] that, day after day, inspire my beauty philosophy and provide my focus for building the NUXE brand.” Aliza Jabès
Paris Institute of Political Studies and holder of an MBA in Marketing
& Finance, Aliza Jabès, an inspired female entrepreneur, decided
early on to be the mistress of her own destiny.
NUXE, a small formulation laboratory in Paris, and decided to make it
the springboard for building a beauty brand which would bring together
Nature and Luxury.
Her philosophy: ultra-feminine skincare which would
be based on a pharmaceutical approach: nature, innovation, evaluation,
accessibility and sensory experience.
In 2007 and 2011, Aliza Jabès and NUXE
were awarded the INPI* trophy for innovation bestowed on companies
making innovation their driving force… indisputable professional
recognition of the NUXE Group’s business model.
Guarantee of performance, innovation and exclusivity
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