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Focus on … Lancôme

Celebrating 80 Years of Beauty

For many, many years, Lancôme, the world’s leading luxury beauty
brand, has epitomized beauty and glamour with a quintessential French
touch. Women seeking the finest in beauty look to Lancôme for the
highest quality in skincare, encased in timeless style and delivering
scientifically proven results.
Why did I create Lancôme?”,“Because I had seen that
two American brands had taken control of the beauty industry. A French
brand should be up alongside them
.” Armand Petitjean

Lancôme is THE brand of women. Today more than ever,
ultra-femininity, emotion, joie-de-vivre, happiness and beauty are at
the very heart of Lancôme’s DNA. A spirit that asserts itself through
the most beautiful, the most optimistic mission: that every woman who
come to Lancôme to be more beautiful, always leave happier.

Lancôme facts & figures:

Lancôme Paris is
a French cosmetic company established in 1935 by French perfumer and
cosmetician Armand Petitjean, a visionary and lover of French
elegance and women. Time International mentions Lancôme’s old
brand history, “born in the days when fashionable French women still
wore gloves and didn’t have the right to vote.” Petitjean started his
business by launching five fragrances: Tendre Nuit, Bocages, Conquete, Kypre and Tropiques at the World Fair in Brussels,  Belgium. His company objective was very
precise, he simply wanted to bring French elegance to the world.

The brand name: Armand
Petitjean dreamed of a name that should have a truly French sound, that would
echo famous historical names like Brantome, Vendome… Somebody
suggested the name of a chateau in the Indre department, named Lancosme.
All they had to do was to change the silent “s” for a circumflex , and
the result was perfect – a French name that everyone could pronounce,
written with the specifically French circumflex. Lancôme, symbol of
France.

The brand logo: Armand
Petitjean, the founder of Lancôme selected a rose to be the symbol
representing Lancôme. The design of the logo has had some changes since
it was first created in 1964. For the written logo, the word Lancôme was associated with the name of the city, Paris, to help customers to feel the sense of French chic.

In 1936, Lancôme created the skincare brand Nutrix –  a nutrient cream which contained not only natural serum but also active ingredients based on proteins and vitamins that still exists in the market. “La Nutrix,” as it was known, was described as “a regenerating night
cream,” and quickly became a panacea, used for sunburn, stings from
plants and insects, chilblains, frostbite, and razor burn. The British
minister of defense even recommended it in the fifties as the only known
remedy for radiation burns in case of nuclear war.

In 1938, Lancôme makeup, which had been in existence since 1935,took its
turn center stage, when Armand Petitjean created another product. At that time, the fashion was for
lipsticks that lasted because they dyed the lip tissues. Unfortunately,
they also dried out the lips. Petitjean created Rose de France, a pale
pink lipstick with a soft texture that would give the customer
“lips…soft and gleaming like a baby’s.”

In 1955, Lancôme created a skincare
line called the Océane with seaweed ingredients. Based on the use of seawater and marine extracts and many
products with complicated classical names – Aphrodite, Triton, Neree,
Neptune.

Lancôme has been owned by L’Oréal Corporate since 1964.

In 1981, actress
Isabella Rossellini agreed to be the public face of Lancome. Their
relationship would last another 14 years. Rossellini’s contract pioneers
the use of famous faces in cosmetics advertising. Since Rossellini’s
time, celebrity beauties such as Uma Thurman, Penelope Cruz, Emma
Watson, Kate Winslet and Lupita Nyong’o have been chosen to represent
the brand.

Read more : http://www.ehow.com/about_5048328_history-lancome-cosmetics.html

In 1981, actress
Isabella Rossellini agreed to be the public face of Lancome. Their
relationship would last another 14 years. Rossellini’s contract pioneers
the use of famous faces in cosmetics advertising. Since Rossellini’s
time, celebrity beauties such as Uma Thurman, Penelope Cruz, Emma
Watson, Kate Winslet and Lupita Nyong’o have been chosen to represent
the brand.

Read more : http://www.ehow.com/about_5048328_history-lancome-cosmetics.html

In 1981, actress
Isabella Rossellini agreed to be the public face of Lancome. Their
relationship would last another 14 years. Rossellini’s contract pioneers
the use of famous faces in cosmetics advertising. Since Rossellini’s
time, celebrity beauties such as Uma Thurman, Penelope Cruz, Emma
Watson, Kate Winslet and Lupita Nyong’o have been chosen to represent
the brand.

Read more : http://www.ehow.com/about_5048328_history-lancome-cosmetics.html

In 1981, actress
Isabella Rossellini agreed to be the public face of Lancome. Their
relationship would last another 14 years. Rossellini’s contract pioneers
the use of famous faces in cosmetics advertising. Since Rossellini’s
time, celebrity beauties such as Uma Thurman, Penelope Cruz, Emma
Watson, Kate Winslet and Lupita Nyong’o have been chosen to represent
the brand.

Read more : http://www.ehow.com/about_5048328_history-lancome-cosmetics.html

In 1981, actress
Isabella Rossellini agreed to be the public face of Lancome. Their
relationship would last another 14 years. Rossellini’s contract pioneers
the use of famous faces in cosmetics advertising. Since Rossellini’s
time, celebrity beauties such as Uma Thurman, Penelope Cruz, Emma
Watson, Kate Winslet and Lupita Nyong’o have been chosen to represent
the brand.

Read more : http://www.ehow.com/about_5048328_history-lancome-cosmetics.html

Lancôme
is also about positive beauty. The brand has chosen charismatic and
fully accomplished women to be its ambassadresses: women with heart.
From Julia Roberts to Kate Winslet, from Penélope Cruz to Emma Watson:
all are beautiful icons who love life, who are full of energy, and
talent ; icons every woman can relate to. They embody a radiant,
confident and universal beauty while keeping modern and down to earth. 
 

In 1981, actress
Isabella Rossellini agreed to be the public face of Lancome. Their
relationship would last another 14 years. Rossellini’s contract pioneers
the use of famous faces in cosmetics advertising. Since Rossellini’s
time, celebrity beauties such as Uma Thurman, Penelope Cruz, Emma
Watson, Kate Winslet and Lupita Nyong’o have been chosen to represent
the brand.

Read more : http://www.ehow.com/about_5048328_history-lancome-cosmetics.html

Today Lancôme is the leading French brand in selective perfumery and offers
skincare, make-up, and fragrance products and they are sold in over 140
countries, on three continents, including Europe, Asia, and America.

   Lancôme’s best-sellers are :

For skincare: Visionnaire, Génifique,
Absolue, Rénergie, Blanc expert, UV Expert.
For make-up: Hypnôse star,
Hypnôse Doll Eyes, Hypnôse, L’Absolu Rouge, Rouge in Love, Teint
Miracle, Teint Idole Ultra 24h.
For fragrance: La vie est belle, Trésor,
Ô, Hypnôse.

Lancôme is a pioneering brand and visionary ahead of its time. A
brand which keeps writing the future of cosmetics: from Niosôme to
Visionnaire and Génifique, from L’Absolu Rouge to Teint Miracle, and
from Trésor to La vie est belle, Lancôme successfully combines
scientific expertise and an intuitive understanding of women’s needs.

Lancôme is the brand of women, represented by some of the
most accomplished actors and models today, including Lupita Nyong`o,
Julia Roberts, Penelope Cruz, Lily Collins, Kate Winslet, and Daria
Werbowy. Lancôme’s mission is to provide women with superior products
and services that fulfill their quest and enthusiasm for beauty.

All with a French elegance, charm and joie du vivre. Because “France has a word for beauty: Lancôme”.            

The Petitjean family
stipulated that Lancome’s original vision, French-centric and
prestige-oriented, must be maintained. And indeed, Lancome became
L’Oreal’s high-end anchor brand, preserving and extending its legacy.

Read more : http://www.ehow.com/about_5048328_history-lancome-cosmetics.html

By the 1960s, increased
competition with bargain brands led to financial woes for Lancome. It
was acquired by L’Oreal Paris in 1964. The Petitjean family stipulated
that Lancome’s original vision, French-centric and prestige-oriented,
must be maintained. And indeed, Lancome became L’Oreal’s high-end anchor
brand, preserving and extending its legacy.

Read more : http://www.ehow.com/about_5048328_history-lancome-cosmetics.html

By the 1960s, increased
competition with bargain brands led to financial woes for Lancome. It
was acquired by L’Oreal Paris in 1964. The Petitjean family stipulated
that Lancome’s original vision, French-centric and prestige-oriented,
must be maintained. And indeed, Lancome became L’Oreal’s high-end anchor
brand, preserving and extending its legacy.

Read more : http://www.ehow.com/about_5048328_history-lancome-cosmetics.html

The Petitjean family
stipulated that Lancome’s original vision, French-centric and
prestige-oriented, must be maintained. And indeed, Lancome became
L’Oreal’s high-end anchor brand, preserving and extending its legacy.

Read more : http://www.ehow.com/about_5048328_history-lancome-cosmetics.html

The Petitjean family
stipulated that Lancome’s original vision, French-centric and
prestige-oriented, must be maintained. And indeed, Lancome became
L’Oreal’s high-end anchor brand, preserving and extending its legacy.

Read more : http://www.ehow.com/about_5048328_history-lancome-cosmetics.html

 source : lancome-usa.com , loreal.com , perfumeknowledge.wordpress.com. 
 Until next time ,

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