A new trend in make-up for 2015 – Cushion make-up

Lately I have seen that the Western beauty industry has started to pay more attention and even follow the Asian beauty trends (especially Korea), the BB/CC creams being a very strong current right now (they are even starting to launch DD creams), I think there is no beauty company from the drugstore to the high-end which doesn’t have a BB/CC cream in its range.

The Korean girls prefer the Gwang way of caring for their skin – a dewy, glowing, perfect looking skin from the face care to the make-up products they use.
Another beauty trend in Korea that is very hot right now and that is just starting to be followed by the Western world is that of the Cushion Make-up (Compacts that enable you to carry around liquids, there is actually a cushion through the liquid comes through; you dab into the cushion – they come usually with sponges – and you smooth the product on with the sponge or your fingers. The texture of these Asian products is usually light, very perfecting to the skin, they give the skin a radiant finish).

Besides foundations, BB and CC creams (laneige-bb-cushion-pore-control-spf-50-pa , banila-co-it-radiant-cc-cushion-spf-35-pa ) the Cushion make-up trend  in Korea continues with Cushion blush – iope-air-cushion-blusher-with-case-spf-30-pa , Cushion Gel eye liner – Banila Cushion gel eye liner , Cushion bases for different skin problems (etude-house-precious-mineral-magic-any-cushion-spf-34-pa – in three types – Magic Mint for red skin types, Magic Peach for dull skin types, Magic Pink for white skin types). There is even one product for men : iope-men-air-cushion-spf-50-pa  .

the cushion BB cream
the cushion CC cream
the cushion blush
the cushion gel eye liner

The Korean trend of cushion make-up has been started by Lancome who presents Miracle Cushion Cream Foundation,
its first liquid foundation encapsulated in a cushion. You can now
achieve a perfect complexion within seconds by pressing lighting the
puff cushion onto the skin and then applying to the entire face by
patting gently. A new formula of a fresh and bright liquid foundation is
combined with the practicality of a compact. International Launch Date – January 2015 at Lancome counters (price aprox. 45 euros)

It is a very interesting trend and I’m very curious what other new make-up products will be launched by both Asian and Western brands. Tell me: Would you buy such a make-up product ?

BB Creams
What it stands for: Beauty balm
Texture: Creamy and moisturizing
What it does: Offers daily sun protection, extra hydration, and a touch
more coverage than a tinted moisturizer. Because they don’t have a high
concentration of anti-aging ingredients, “use them as a supplement—not
in place of—your other anti-aging creams or serums,” says cosmetic
chemist Ni’kita Wilson.
CC Creams 
What it stands for: Color correcting
Texture: Lightweight and fast-absorbing
What it does: Imparts an airy veil of coverage and a boost of both
instant and protective coverage. “They typically have light-diffusing
particles, which visually even skin tone, plus a super-dose of
antioxidants,” says Francesca Fusco, M.D, a New York City-based
DD Creams
What it stands for: Daily defense
Texture: See BB Creams
What it does: Not much more than its predecessors. “These have SPF,
protect the skin barrier to prevent moisture loss, and balance uneven
tone,” says Fusco. Overseas, though, DDs were created for dry areas like
feet, knees, and elbows.   source: http://www.womenshealthmag.com/beauty/bb-cream

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